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May 17, 2011
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| Selling Points |
| Health and safety | | An optionsforlife product isn’t just another product. It’s the product people are looking for. As we mentioned earlier, more and more people and businesses are seeking non-toxic alternatives for their current cleaners. optionsforlife offers a full range of products that are safer to use.
Instead of toxic, non-renewable petroleum-based surfactants (the primary wetting and detergency agents in conventional cleaners), we use non-toxic, renewable surfactants in our cleaners.
We have also:
* replaced potentially hazardous-to-use chlorine bleach with common, but as effective, hydrogen peroxide;
* replaced traditional strong acids used in many tub and tile cleaners with a safer organic salt solution; and
*we replaced non-biodegradable alcohol (commonly used in glass and window cleaners) with biodegradable solvents that are not as irritating to the skin. |
| Performance | | For those potential customers who have tried other green cleaning products, chances are very good they were less than satisfied with the performance of the products. optionsforlife products work. In fact, optionsforlife products are so effective, they are used in commercial establishments by professional cleaners.
And, compared to conventional toxic cleaners, optionsforlife non-toxic cleaners receive better marks for surface gloss retention and surface safety – meaning optionsforlife products do not dull and scratch surfaces over time as conventional cleaners may. |
| Environment | | When it comes to the environment, optionsforlife
has it covered:
* Our ingredients are biodegradable.
* They come from renewable sources.
* They are not extracted from petroleum, thereby greatly reducing, if not eliminating, their toxicity.
* We sell and encourage the use of concentrates
and facilitate the reuse of our spray bottles. Both practices greatly reduce the number of plastic bottles that enter environmental waste streams.
* Our refill-station program greatly reduces our - and your - carbon footprint by reducing the trans-continental shipping of ready-to-use products.
* We have zero-waste production facilities. |
| Community-based | | As a local optionsforlife distributor or bottler, you are directly contributing to the economic development of the community – something companies that import products into your community are not doing. |
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